e-Coupons: Vendors can post end-user rebates/coupons to instantly affect the selling price without affecting the margins of the reseller or distributor. It can be an instant rebate that you reimburse the resellers directly for each sale or it can be a mail-in rebate, whereby the end-user have to complete your form to receive their rebate payment. This is a great way to instantly generate demand at the end-user level! All items with a rebate associated will have an e-coupon icon appear besides the product automatically and will reflect the rebate discount on the selling price automatically.